"Let's Go"

14 June 2022

90s

Rapture Road

Ringing phones, clacking keyboards, colleagues slurping their lunch - these are aspects of office life which many have largely been able to swerve over the past couple of years. So they may be extra annoying when returning to working outside the home, as is evidenced by this entertaining commercial for the VW Taigo.

A woman becomes increasingly irritated by the ambient sounds of the office during the 90" clip, with one co-worker's squeaking laugh and another's excessively noisy noodle habit standing out as particularly grating aural assaults. When an apocalyptic event raptures them all into the sky, the audience is just as relieved as she is.

It's an effective way to communicate the peace which descends upon cruising down the open road, and draws attention to the advertised vehicle's sun roof along the way. Many will be wishing the same could happen at their place of business after watching this highly relatable work from director Fausto Becatti.

South Africa

Cars