"Camping"

7 September 2022

30s

Food for thought.

Twix remind viewers of their place on the food chain in this wry spot. As identical twins settle into their campsite, one ponders the advertised chocolate bar and says, "It doesn't matter if you choose left or right because both [fingers] are chewy, crunchy, and delicious". Unbeknownst to the men, two bears are having a very similar conversation in the bushes.

Both species share the same dialogue and body language, so when the bloke with the Twix says he loves the snap when he bites into it, the beast behind him agrees. The fact that she sounds like a bear that's learned to talk by watching serial killer movies is a great touch.

Complemented by sharp editing and characterful puppetry, it's a fun twist on the brand's Choose a Side campaign. We just hope the humans packed their bear spray.

USA

Chocolate