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Andrew MacGregor
Toolstation

"Crown Tools"

27 May 2022

60s


Fit for a Queen.

Every brand wants a piece of the Platinum Jubilee action, and Toolstation are no exception. Scored by Edward Elgar's 'Land of Hope and Glory', this 60" film sees a toolmaker craft the bling-iest set of utensils in the Commonwealth. These are—you guessed it—the Crown Tools, and they're designed for only the most stately DIY projects.

Of course, some would rather hammer nails into their own eyes than partake in any royal festivities (though they will take those extra couple of days off work, thank you very much). If they want to drown out the noise from street parties, Trooping the Colour, et cetera, the brand should have enough chainsaws, jackhammers and power drills to go round.

UK

DIY Retailers


CREDITS
Creative Agency: -1 krow
ECD: -1 Darryl George
Creative: -1 Rory Sheppard
-1 Aengus Ryan
Producer: -1 Jo Charlesworth
Track: Land of Hope and Glory - Edward Elgar
krow
Review posted: 29 May 2022 - 22:01
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