"Squishy Fish"

14 April 2022

25s

A weird delicacy.

Skittles have made a certain oddness their USP and they've often used it to great effect. They've put themselves into a bit of a corner though... in order to sustain the weirdness, they have to up the ante all the time. That accounts for the marvellous strangeness of this execution featuring a rainbow coloured fish in a home aquarium that vomits the advertised candy when squished.

The unconventional beast is not the only odd character though, his owner - clad from head to toe in jumble sale beige - has the air of a man who will be described as "someone who kept himself to himself" when the police turn up to excavate his garden in search of body parts.

It's great when a brand has the confidence in the people who make its advertising to let them push ideas to the limits, and – because Skittles have taken ownership of this particular vibe – it feels certain to yield the desired outcome.

UK

Confectionery (Fruit)