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Royal Ontario Museum

"Immortal"

14 June 2022

6 mins 17s


History of Humanity

Viewers are asked to reconsider their understanding of what a museum is in this powerful short film. Directed by Mark Zibert, the piece takes place underwater and immerses the audience in a visually arresting tour through significant moments of history... made all the more striking by the fact the people involved end up remembered only via what they leave behind.

The script is extremely well thought out, moving the piece seamlessly from scene to scene while giving the action on screen extra emotional weight. Visual references to Banksy, the Tiananmen square Tank Man, Kevin Carter's Pulitzer Prize-winning photograph of a starving Sudanese child, and more also add to the sense of historical intricacy.

A floating newborn baby is a constant figure, drifting unharried through the water while molotov cocktails are thrown, wars are waged, and rights are won and lost. It's a striking way to draw attention to the museum's mission to preserve cultural artefacts for the next generation, and emphasises the need to understand the past in order to shape the future.

Canada

Museums / Entertainment Centres


CREDITS
Creative Agency: -1 Broken Heart Love Affair
CCO: -1 Carlos Moreno
-1 Denise Rossetto
-1 Todd Mackie
Director: -1 Mark Zibert
Broken Heart Love Affair
Review posted: 14 June 2022 - 22:19
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