"It's Good Not To Use It"

20 March 2022

60s

Get out of the vehicle.

There aren't many commercials which urge you not to use the product they advertise, but that's exactly what Renault have done in this sweet offering made for the French market. It's not enough, according to this ad, to buy a more environmentally friendly car unless you are fully committed to the idea of saving the planet... and, to do that, you should avoid using the advertised vehicle unless you really need to.

Owners in a variety of situations eschew the advertised car in favour of walking or cycling, and message is received loud and clear… do not drive this car anywhere that can be reached by other means.

The shift towards electric vehicles is well and truly underway, and with alarming news about temperatures at both the North Pole and the South Pole, it's not a moment too soon. Advertising like this seems likely to appeal to those already thinking about buying an electric vehicle, as their thinking is in tune with its message.

France

Cars