"All I Do Is Win"

8 March 2022

48s

Gone off-track.

DJ Khaled and Chumbawamba feature in this Intuit QuickBooks ad, though it's the former who dominates the airwaves. His 2010 song 'All I Do Is Win' is one of the most popular hype songs around, used by sports teams, actors, and even Presidents. Needless to say, it's awkward when things then go wrong.

When the original track plays, the cast are all masters of their respective domains, whether it's a clothes shop, a restaurant, or a coffee roastery. Yet when they're each reminded of accounting or marketing, the song goes, well, Pete Tong.

Like an open mic night in hell, a series of eccentric performers then butcher the melody without mercy or irony. The karaoke singer who drones "And they stay there, up, down, up, down, up, down" with matching arm gestures is a particular low/highlight.

This, say QuickBooks, represents business at its most ineffectual. Fortunately, a new link with marketing-automation service MailChimp should give entrepreneurs the peace of mind needed to keep them on song. We'd like to hear the cat lady cover 'Tubthumping' though.

USA

Computer Software