"Illuminous"

2 March 2022

2 mins 46s

Illuminous

This visually striking promo for Priya Ragu's latest song 'Illuminous' uses neat VFX to bring the artist to a whole new level. The film sees the singer put into several aesthetically distinctive scenarios: riding a motorcycle, leading a family band, and performing solo in a room.

The most eye-catching, however, is when Ragu's head is superimposed onto the muscular, oiled frame of a body builder. It's a mind-bending visual trick which is as intriguing as it is amusing, drawing the audience further into the film's hyper-real world.

Director Silence has created an engaging and attention grabbing piece of work here, one which elevates Ragu's club-ready track via artistic flair. It demonstrates that the aesthetically-minded singer doesn't take herself too seriously either, which should encourage new fans to check out her Tamil-tinged sound.

UK

Promos