"Expressly For Everyone"

23 February 2022

30s

Pizza Prize

Everyone gets rewarded at Pizza Express... regardless of what they've done to earn it. At least, that's according to this polished commercial, which celebrates letting yourself have a bit of something you fancy even if you haven't got the moral high ground about it.

David Mitchell provides the voiceover to the pacy film, as the action flits between stylised scenes showing off different sorts of customers. From cutthroat sisters to ex-boyfriend nabbers and gym shirkers, there's no need for squeaky-clean behaviour to earn slices and dough balls at the advertised chain.

Director Daniel Lundh handles the hyper-real action with aplomb here, ensuring that eagle-eyed viewers have a chance to take in the lovely incidental details of each scene. This should encourage both the naughty and nice to indulge in a slice or few the next time they feel the urge to treat themselves.

UK

Restaurants