"Quicksand"

22 November 2022

30s

Sticky Situation

When DAVID was a child, cartoons and age-appropriate books had him convinced that quicksand was going to be a far more pressing day-to-day issue than it turned out to be when he grew up. This funny spot for Pirate Ship plays on that media-generated fear to amusing effect, presenting a man who's somehow become ensconced in a sucking bog at an inopportune moment.

Thankfully, the brand's silly spokesman pops up just in time to help him... deliver his goods for cheap, that is, not get out of the muddy predicament. It would be foolish to not capitalise on the open goal of a brand name via a costumed character, and this one lands squarely in the droll rather than irritating camp. Singing counterparts (Gio Compario chief among them) take notes.

UK

Postal / Courier Services