"More Than You'd Expect"

29 March 2022

90s

Get Up and Go

A playful new European campaign for OnePlus demonstrates the smartphone's ability to enhance even the most mundane day. A young man goes about his business in typically chaotic fashion - kicking off the morning late for school, with a dead phone and missing pet lizard into the bargain.

Pacy visuals from director Jara Moravec pull the audience inexorably into the story, with flashes of humour keeping them gripped as the main character games his way through lessons, romances his crush, and survives a noisy commute home thanks to the advertised phone. 'Chad' is a fittingly meme-aware name for a character crushing his day so thoroughly.

Sports-style narration from Ian Danter enhances the humour, while the film's youthful aesthetic ensures that viewers of all ages feel invigorated by the action. This is strong work which will appeal to anyone who lives life on the go, and often needs their phone to pull through in a pinch... three hour photo sessions with their partner or no.

Europe

Mobile Phones