"Range"

13 July 2022

60s

A long shot.

Two boys place a basketball net ten storeys up in a block of flats. The unfazed basketball player takes her shot and we hear the resounding ‘swoosh’ noise as her ball sweeps cleanly through the net. In true inner-city style, the onlookers greet the remarkable feat with silence. They’ve either seen it all before or they're tough to impress.

This is one of four films for the Nike offshoot which employ a style which can be best described as gritty magic realism. The restraint is astonishing as they are underplayed to perfection. It's a bold piece of positioning which creates the impression that the advertised sportswear is too cool for mere mortals.

Internet

Sportswear