"The Beat"

30 June 2022

60s

Tool volume.

Garage music takes on meaning thanks to this well-choreographed J P Wiser's commercial from Canada. Ready to decompress after a hard day's work, a mechanic hears Fatboy Slim's 'Praise You' on the radio. This means it's time to punch out and rock out in that order.

Armed with screwdrivers and wrenches, J P (brands love to name protagonists after themselves, don’t they?) provides his own free-wheeling metallic beat. His colleagues may not appreciate his musical talent, but they just don't know how to celebrate 5pm.

J P Wiser's, by contrast, love outbursts from those comfortable in their own skin. They reckon such behaviour deserves a dram and a "wisely done"—a phrase that must have been underlined with thick red pen on the narrator's script.

Canada

Whisky