"For the Stay"

25 July 2022

90s

Successful Stay

Hilton hotels reckon that the quality of where you stay matters just as much as the rest of your vacation. This new campaign focuses on the idea that where you're bunking can set you up for trip success or failure, presenting three very different holiday scenarios.

A haunted vacation home with endless rules takes direct aim at competitors Air BnB, contrasting a nightmarish rental with the streamlined process of checking into a large hotel. An equally stressful sequence of travelling with young children is also soothed by a complementary upgrade from the chain.

There's even a celebrity cameo in the mix, as heiress Paris takes advantage of her legacy and checks in with a veritable mountain of baggage. This is an effective way to draw attention to the positives of traditional hotel stays, particularly when ongoing travel chaos means holidaymakers want to keep their trips as easy as possible.

USA

Hotels