"Reach"

21 July 2022

82s

Home help

A determined young boy in a wheelchair perseveres in trying to make his home more accessible for disabled users. He moves stuff around, trials ideas, makes contraptions and adjustments, some of which work more successfully than others. His disappointment at the perceived failures leads Dad to step in with the voice-activated Google Nest.

The reveal is heart-warming... his effort is all for his wheelchair- bound sister. Google taps into the bond between siblings that most viewers will recognise. Sibling relationships can be rocky terrain, but the deep-down love and concern manifests when it matters most. It’s a lovely idea, turning the Google Nest from being another flash gadget to something helpful and integral to the home.

UK

Internet Based Services