"Passwords"

9 November 2022

70s

The letters and numbers round.

Password rage fuels this entertaining spot for Google Chrome, as a variety of computer, smartphone, and tablet users are thwarted by their own security measures. Everyone wishes they'd stuck with 'password', '123456', etc.

The initial reactions range from confusion to mild terror, before one teenage victim exclaims, "Incorrect password!?" Cue enough random letters (both upper and lowercase), numbers, and symbols to flummox Bletchley Park.

Even better than the owners' attempts to unlock their devices are the 'helpful' tidbits from friends, family, and colleagues. Nobody wants to hear, "If you knew the password, we wouldn't be in this predicament," but it damn sure is funny.

To prevent chaos like this in real-life, the brand recommend their password management feature. Some may prefer a time-honoured password book, but convenience remains a big draw.

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