"Battle of the Year"

8 May 2022

2 mins

Urban moves

This high energy, fast moving commercial shows urban dance at its highest level and in a competitive environment. The individual showmanship and the collaborative routines combine for an amazing and vibrant display, and you can’t help appreciating the athleticism and discipline required for performance at this level, regardless of your usual preferences in music and culture. The ad nods towards other aspects of Black culture in a softer way, the rap lyrics over classical, the camera shots showing off hair styling and clothing. All of which combine and make up integral elements of the urban dance scene.

You see the sweat, the falls, the injuries, the repetitions, the self-doubt, the pep talks, the training, the collaborations, the warm ups and the come downs that all go into making battle-worthy dance performances. Viewers are adeptly made to realise that for many, this isn’t just entertainment... this is a way of life.

Global

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