"Come Down For Air"

27 November 2022

30s

Listen up!

This is such a wonderfully counter-intuitive way to advertise a holiday destination that it really captures both the attention and the imagination. Tasmania doesn't have the climatic advantages of other parts of Australia so it's marketed instead on the idea that it's somewhere you can breath... both literally and metaphorically.

The visuals are beautifully understated with only the merest glimpse of the beauty you might expect to find on the Australian island... it's enough though because it really does look stunning.

The really powerful dimension is provided by Bernie van Tiel's astonishingly intimate voiceover performance. She gives Michael Dawson's script a fantastic reading and it seriously elevates the film and makes it something which demands that you stop what you're doing and look at the screen.

Australia

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