Deutsche Telekom
"The Teacher"
27 November 2022
1 min 36s

Caring for carers.
As a teacher navigates a weary day, looking out for one student after another, it begins to take a toll on him. The impact on his demeanour is subtly portrayed in an excellent performance coaxed from the lead actor by director Jonathan Alric, but a colleague notices that he is struggling and, just as he arrives home, she phones him to check that he's all right. Once upon a time, British Telecom used actor Bob Hoskins to remind us that "it's good to talk", and that's very much the message here as we are encouraged explicitly to look out for one another this Christmas. It wouldn't be surprising if the mental health message in a commercial like this is more effective than one contained in a film devised by a charity. This is because there's no suggestion here that there's a reason to be worried about the teacher... and that's a much easier proposition for viewers to buy into.
Germany
Broadband Providers
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CREDITS
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