"The Order"

23 April 2022

30s

Pizza your mind.

Pizza isn't just dinner, it's a state of mind. That's the premise of this Neapolitan ad for Deliveroo, wherein a man's flat transforms before his very hungry eyes.

As he waits for his Margherita to arrive, the protagonist watches as pizza melds with fixtures, fittings, and furnishings. Imagine a thin-crust version of 'The Amityville Horror', with tomato sauce instead of blood.

From sliced wallpaper to mozzarella cushions, triangular doorways to a PIZZA keyboard, the visuals are packed with flavour and personality. Crucially, they evoke the post-order, pre-delivery mindset when everything seems edible.

The narrator also plays his part, egging on the expectant customer and, by extension, the viewers at home. The "little pizza dance" is optional, though it may help lose a few ounces before that naughty pizza arrives.

UK

Food Delivery