"Cum On Feel the Noize"

25 September 2022

60s

History of Heart

The British Heart Foundation appeal to Boomers and Gen X in this whistle-stop tour through history. Featuring a stand-in 'cameo' from Slade with their familiar hit 'Cum on Feel the Noize' as soundtrack, the piece takes viewers from the hippie movement and widespread anti war protests to the emergence of the contraceptive pill and the first successful heart transplant.

It's all an effort to encourage such a 'loud generation' to make the quiet gesture of leaving the advertised charity a donation in their will. It's a canny way to remind ageing viewers that their days of revolutionary action aren't necessarily behind them - to someone with a life-threatening health condition, funding treatment will mean more than homemade protest placards or establishment-rattling fashion choices.

UK

Charities