"Summer Better Be Ready"

10 June 2022

60s

Just bring it.

Preparation is key in this confident plug for Boots, inspired by the Delfonics/Fugees' 'Ready or Not'. The cast all have people to see and places to go this summer, but only after they've raided the high street retailer's summer range. Once that's done, the months of June, July, and August have their work cut out.

The usual suspects like sunscreen and cosmetics are all here, though it's a blink-and-you'll-miss-it cameo by a box of tampons that impresses most. Along with hand gel and deodorant, it's an essential item for one festival goer, and the brand are bold enough to acknowledge it.

As well as the prep work, director Jake Nava handles the release of pent-up energy with sun-licked gusto. Whether holidaymakers can cram everything they buy into one carry-on bag is another matter entirely.

UK

Pharmacies