"It Starts With a Booking"

7 July 2022

2 mins

Eat, sleep and breath football.

This commercial begins through the eyes of a young child who plainly has a passion for football. The sport seems to permeate into everything they do despite the obvious limitations of living in an apartment in a busy city. The camera view will make you feel almost giddy as viewers try to keep up with this very active child.

From football training on the pitch to knockabouts in the streets with friends. An orange replaces a ball whilst practising at home and mum gets put to work as goalkeeper whilst taking a break from her restaurant job. The grazed knees, push ups, shooting practice at night and football on the beach all make you realise that this child eats, sleeps and breathes football. The disappointment from an important missed goal opportunity results in a drop of energy until Mum uses booking.com to book a holiday to London and the Women’s Euros.

The camera view changes at this point and our child, who turns out to be a girl, is awestruck when she makes eye contact with England football player Millie Bright. It’s one of those moments that we all need sometimes, that pick-me-up that inspires us to get back on to the horse and keep going.

It’s a heart-warming idea that’s been brought to life in a way that really captures the youthful spirit. A great way to celebrate the start of the women’s Euro’s as well as highlight its potential to inspire the next generation of young football lovers.

UK

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