"This is Health"

11 October 2022

60s

Hearty and Hale

With an overtaxed NHS well on the way to crumbling after decades of Tory bollocks, more people are considering private health insurance out of necessity than ever before. Bupa attempt to reframe the conversation in this pacey commercial - pitching their offer as one enabling holistic wellbeing in a timely manner, rather than resorted to out of desperation due to the whims of a ruling class that seems to want most of us dead.

Sleep issues, niggling old injuries, and weight loss journeys all feature in the montage - smartly aiming at the sort of things viewers might avoid bringing up with their GP in the face of headlines about a health service in crisis. A smattering of more serious conditions and an emphasis on work-life balance adds extra weight to the proposition, presenting an increasingly attractive offer to those with the funds to sign up.

UK

Health Insurance