"KSI"

11 April 2022

52s

KSI multiplied by four may sound like an algebraic equation, but it’s actually the premise of this lively Adidas film. Ahead of the launch of his own pair of sneakers, the YouTuber asks his boxer, gamer, and rapper personas for design ideas. They each have their own dealbreakers, but they all agree that KSI's bandana pattern is a lock.

UK

Sportswear