"Complexity"

3 November 2022

30s

Fancy a think?

The tagline for this mathematical Aberlour commercial sounds like it belongs in a Spider-Man comic. We're told that, "With great complexity comes great reward," as if Uncle Ben wanted Peter Parker to become a whisky connoisseur instead of a superhero. Less Spider-Man and more Spider-Dram, so to speak.

Clunky slogan aside, the ad has plenty going for it elsewhere. Vivid shots of cell division, chess moves, and drumming illustrate the brand's respect for complex processes, before the camera dives headfirst into distillation. Got a spare billion neurons? Then Aberlour have the intricate single malt for you.

UK

Whisky