"For Real Athletes"

15 October 2021

60s

The life cycle.

Wattbike appeal to would-be cyclists with busy off-bike lives in this kinetic commercial. An appealing blend of the small details of exercise - dripping sweat, bulging veins, intense looks of concentration - and real-world interruptions make the film feel lived in, as athletic fantasies are dampened by day-to-day realities.

Thus, sessions are skipped after a long day at work, babies are soothed from the saddle, and group chats are consulted for the motivation to continue. One particularly encouraging moment takes viewers outside the soundtrack and a bloke's headphones for a few seconds, allowing a glimpse at the breathless, ungainly reality of exercise.

UK

Gyms & Fitness Equipment