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Wattbike

"For Real Athletes"

15 October 2021

60s


The life cycle.

Wattbike appeal to would-be cyclists with busy off-bike lives in this kinetic commercial. An appealing blend of the small details of exercise - dripping sweat, bulging veins, intense looks of concentration - and real-world interruptions make the film feel lived in, as athletic fantasies are dampened by day-to-day realities.

Thus, sessions are skipped after a long day at work, babies are soothed from the saddle, and group chats are consulted for the motivation to continue. One particularly encouraging moment takes viewers outside the soundtrack and a bloke's headphones for a few seconds, allowing a glimpse at the breathless, ungainly reality of exercise.

UK

Gyms & Fitness Equipment


CREDITS
Production Co: -1 Spindle
Director: -1 Greg Hackett
Producer: -1 Ghandi El-Chamaa
EP: -1 Stitch Richardson
-1 Miles Nathan
Cinematographer: -1 Jaime Ackroyd
Edit House: -1 Spindle
Editor: -1 Tim Swaby
Color: -1 No.8
Colorist: -1 Alex Gregory (Harbor Picture Company)
Sound House: -1 No.8
Sound Design: -1 James Lyme
-1 Sam Robson
Track: Viagra Boys - Sports
Spindle
No.8
Harbor Picture Company
Review posted: 17 October 2021 - 10:46
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