"To Beautiful Moments"

14 June 2021

84s

The joy of single screening.

There can't be many of us who don't feel that we spend too much time peering at our mobile devices... as these miraculous machines in our pockets are both a blessing and a curse. But it's perhaps surprising that a major manufacturer of mobile phones should add their voice to those of irritated spouses and exasperated parents in urging us to put them down for a little while.

The message is not conveyed chidingly: Vivo don't want people to feel bad about their overuse of their mobiles, instead they want us to recognise the value of personal interaction. And they're using the Euros to remind us about the joy of communion. The perennially underestimated director Jesper Ericstam has put together a film which captures this spirit beautifully, and only a football-hating curmudgeon would be unmoved by the sheer joy of this film.

It's a double bluff though… humanity's complicated relationship with the so-called 'beautiful game' somehow skips past the regularity of very dull fixtures, and there's an enjoyable communion of a very different complexion to be gained from sharing the misery of football's tediousness by moaning about it on social media with others going through the same agony. So, maybe it's okay to have your phone in your hands after all!

China

Mobile Phones