"Relax"

22 July 2021

30s

A sweeping guarantee

There are some proper adverts out there at the moment... this film for Toyota, for example, has a compelling message for existing owners, as well as an incentive for those in the market for a new car, and it delivers the message clearly and stylishly. It's a perfect demonstration of how the cleverest advertising draws attention to a worthwhile proposition - something that you'd think would be Advertising 101, but is often sacrificed because of the preoccupation with the awards circus.

Of course, it helps if you have a compelling message in the first place, and the news that Toyota owners will be given a twelve month guarantee when they have their car serviced (subject to reasonable caveats) is certainly something to shout about.

Director Djawid Hakimyar presents the target market in a sweeping slow motion shot which captures diversity on multiple levels to create beautiful piece of eye candy. Add appropriate music and an excellent voice-over, and you have something which seems highly likely to catch the attention of the audience.

UK

Cars