"To Hear a Smile"

14 September 2021

30s

Phone a friend.

With the issue of adult and particularly elderly isolation thrown into stark relief by the COVID-19 pandemic, Sky are attempting to give back with their latest phone scheme. The media giant is pledging to connect with thousands of potentially vulnerable people via its Befriending service, which offers a weekly phone call as a way to facilitate much-needed social contact.

This sweet ad from directors Luke & Joseph highlights one such case - a woman named Barbara who lives in a remote village and whose partner is sadly no longer with us. It's a typical story from across the country - one which Sky hope to make a little less bleak for those who sign up. Let's just hope the new connections remain stable.

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