Click here to sign in/register.
 If PR is a car, we are the road. Pay your way or go nowhere.
Behind the Scenes









Andrew MacGregor

Sheba

"Hope Grows"

19 May 2021

17 mins 54s


Adland's interest in slow television shows no sign of abating, as cat food makers Sheba chase eco-friendly brownie points. A placid series of vignettes shows coral form on the words "hope grows", which suggests the brand are concerned with all forms of sealife and not just tuna and salmon. Colourful, intricate visuals may catch even the most apathetic feline's eye.

UK

Pet Food


CREDITS
Creative Agency: -1 Abbott Mead Vickers BBDO
CD: -1 Alex Grieve
Creative: -1 Alex Grieve
-1 Mario Kerkstra
-1 Andre Hull
-1 Clark Edwards
Producer: -1 Nick Godden
Production Co: -1 Framestore Pictures
-1 Partizan
Director: -1 Murray Butler
-1 weareseventeen
Producer: -1 Theo Cassels
-1 Jade Annaw (weareseventeen)
EP: -1 Duncan Gaman
Abbott Mead Vickers BBDO
Framestore Pictures
Partizan
Review posted: 21 May 2021 - 16:53
A few more from:
Alex Grieve

Missing People
"Based on a True Story"


Paddy Power
"Come Out and Play"


Ribena
"There's No Taste Like Home"


Audi A6
"I Like to Move It"


Tesco
"30 Years of Clubcard"


Tesco
"It Isn't a Little Thing - It's Everything"