"Helping the Planet One Bite at a Time"

20 January 2021

60s

Chopping and changing

Meatless Mondays and the communal challenge of Veganuary have spurred many to take plant-based living for a test drive over the past few years, but Quorn understand some committed meat eaters may need an extra push. This entertaining ad delivers that final encouragement in amusing fashion, as it focuses on the sustainable aspects of meat substitutes.

Traditionalists, fitness fanatics, and stick-in-the-muds are in the firing line, as the brand suggest that never changing one's habits may be a sign of stalling, not thriving. Memorable, knowing performances from a high-powered executive and a flesh-focused plant à la Little Shop of Horrors only add to the film's proposition, and may sway even the most committed carnivore.

UK

Pre-Prepared Meals