"Midas Touch"

28 September 2021

60s

Property power.

This peppy ad for Purple Bricks assures homeowners across the nation that selling their houses is a snap... one electrified by some purple magic, in this case. The wielder is comedian Mo Gilligan, who struts through the 60" ad with a self-aware sense of humour, promising that castles, run-down homes, and even remote lighthouses can exchange hands quickly via the online estate agency.

Director Jim Gilchrist balances humour and personality well here, with intriguing incidental details (we like the mint-condition Seventies pad in shades of yellow and brown) bringing visual variety to the fore. It's a compelling way to emphasise the brand's widespread appeal, although buyers in some areas will be less reassured than others.

UK

Estate Agents