"BFF"

2 March 2021

90s

Hair for you.

A breathy cover of 'Wonderwall' accompanies this non-linear commercial for telecom company Optus. Directed by Christopher Riggert, the ad stars two inseparable young women who never miss a chance to hang out, wander the beach, or take a selfie. Yet Riggert shifts his focus to one friend preoccupied with her apparently shortening hair.

We won’t spoil the reveal, but it's an affecting, well-judged piece of time management from Riggert that shows the depth of the women's friendship. Even if wishy-washy covers of Oasis tracks aren't your thing, the brand delivers a gratifying communication that marries big and little gestures well. Kudos to actor Melanie Hanley for a tactile lead performance, too.

Australia

Telecommunications