"Make More Holiday"

13 December 2021

60s

We all float around here.

Being on the outside looking in is rarely a fun place to be, and this characterful holiday ad for US home improvement chain Lowe's rectifies that for a collection of ornaments. The inflatable decorations are allowed some freedom as a Christmas treat, floating down the street in order to join a festive party of their own.

Director Peter Thwaites brings an impressive amount of personality out of the air-filled stars, which is no small challenge considering their fixed expressions. Still, a well-timed tilt or two and wistful sound design is enough to tug on audience heartstrings.

It's a concept which is bound to hit hard over the Christmas season, as Covid concerns and travel restrictions keep some from reconnecting with loved ones for another year. However, the hopeful ending note should cheer those missing human connection over the holidays.

USA

Home Improvement