"The One"

12 March 2021

60s

Lovers' tip.

Having achieved the impossible by muting former spokesman Brian Blessed, Ladbrokes adopt a new, understated approach ahead of the 2021 Cheltenham Festival. As the high-stakes event looms large, romance is in the air.

The well-dressed cast each reveal what attracted them to their respective suitors, be it their confidence, their fashion sense, or their, erm, "lean, muscular build". Before the TMI klaxon sounds, the real heart of the matter is deftly revealed.

Director Stacy Wall nails the tone of dating site testimonials—all cheesy platitudes and faux-profound musings—followed by an archetypal burst of energy from the head-over-hooves crowd. Alas, how many will suffer heartbreak between 16-19 March?

UK

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