"Companions"

29 April 2021

60s

There may be travel ahead

Even the most intrepid lone traveller will occasionally stumble out of their depth, and will be left feeling isolated and questioning their own thirst for adventure. What a comfort then to know that Expedia has your back.

This is a commercial which asks the viewer to rethink the brand it advertises… it is – at least according to this winning film – a virtual travel companion ready to step in when ever needed to enhance the experiences of someone in unfamiliar territory. It's a knowing exaggeration of what Expedia can really deliver, so the humour plays a vital role in acknowledging that we're not supposed to take this representation of the advertised service too seriously.

The film lets the proposition unfold at a gentle pace which gives the idea room to breathe, as well as providing them with an 'a-ha' moment as they recognise what's going on.

It's a really fun piece of work and seems certain to underline the sense that Expedia ought to be the first port of call for the adventurous traveller.

USA

Holiday Companies