"Just Because"

18 May 2021

2 mins

Fizzy slink

From the point of view of an incumbent advertising agency in 2021, Diet Coke is a brand with a burdensome advertising heritage. The classic piece of work featuring a group of office-based women drooling over a bare-chested hunk as they enjoy a 'Diet Coke break' has to be one of the most memorable commercials of all time… and one of the most parodied.

And that film was not the only high watermark for one of the most successfully marketed products of all time.

For Droga5 the challenge was to draw on the legacy of the past in a fashion which feels relevant to the audience of today, and – to this end – they called on director Autumn de Wilde to provide a tribute to the vibe of the brand's classic work... steeped in archness.

This combination delivers exactly what is required to square the circle of past legacy and modern sensibility, creating an outcome which will sit proudly alongside the best work for Diet Coke.

UK

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