"Watching is Dreaming"

30 July 2021

60s

Dream big.

Despite controversy about streaming access on this side of the pond, US broadband providers Comcast reckon that the Olympic Games can be universally inspirational. This compelling commercial sees a diverse array of children captivated by various events, seeing sporting dreams play out on onscreen and imagining themselves in the athletes' place.

Director A G Rojas blends fantasy and reality with a delicate touch here, allowing the kids to become sucked into the action by degrees. By the time a new arrangement of Aerosmith's stadium-rock classic 'Dream On' kicks in, the tykes are fully engulfed in their imaginary victories - suggesting they're fully motivated to seek future medal glory.

USA

Broadband Providers