"Slide"

11 February 2021

30s

Enjoy the ride.

Ahh, to feel as tranquil as a dog on a carnival slide. Churchill bring chill vibes to their latest commercial outing, as the brand once again eschew their Winston Churchill-inspired nodding dog for a calmer pooch with a can-do attitude. As long as whatever they're attempting takes nothing more than a short shuffle to regain momentum, that is.

Scored by Africa Express' 'Morals', the music and Sam Pilling's visuals blend together seamlessly to induce a relaxed atmosphere as the CG bulldog glides gently down a bumpy slide. It's a disarming way to illustrate the insurance company's pledge to keep customers moving when trouble strikes, and even manages to look damn near exciting from the confines of lockdown.

UK

Insurance