"Broadband Rage"

11 May 2021

60s

Snap out of it.

Inadequate broadband proves too much for the cast of this madcap BT commercial, resulting in some violent personality changes. Driven by a cover of Basement Jaxx's 'Where's Your Head At', the ad taps into the frustration of cooped-up internet users with gusto.

Standouts include a woman whose anger reaches literal new heights; a man broken by too many utterances of "Reconnect the router at the mains"; and a suburban ninja who uses rulers instead of swords on her router. That's where the advertised broadband provider come in.

They claim their EE-enhanced wifi is "unbreakable", which comes too late for maimed routers up and down the country. Yet for everyone else, it's an entertaining and persuasive piece of slapstick violence courtesy of directors The Sacred Egg.

UK

Broadband Providers