"Welcome to the Club"

30 September 2021

1 min 47s

Gym buddies.

Apple invite viewers to join a gym with no restrictions in this sweat-soaked film. Well, no restrictions bar the cost of an Apple Watch, that is. Director Sara Dunlop takes the brand's message that working out can take place anywhere under the sky literally here, taking viewers on a whistle-stop tour of bedrooms, basketball courts, and other spur-of-the-moment workout spots.

The brand's Fitness+ service is put through its paces here, as users take part in classes which range from high intensity to simply listening to a podcast while walking. The action is crisply shot, and DOP Mauro Chiarello ensures that viewers feel every bead of sweat and laboured breath. The film also maintains a conversational tone despite the exertion, inviting members of all stripes rather than setting the bar too high.

USA

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