"Passers-By"

22 September 2020

30s

Step on it.

Rhiannon Harper-Rafferty replaces Timothy V. Murphy in the Confused.com driver’s seat, as the brand continue their anti-bedfuddlement campaign. Needless to say, both the website and Harper-Rafferty have their work cut out for them at the moment.

However, this 30" ad offers a more palatable, street-level example of confusion: a man and a woman caught in the dreaded 'pavement dance'. Scored by Vivaldi's Four Seasons, it's a classical to-and-fro nimbly shot by director Fredrik Bond.

Rather than follow the couple’s example, Harper-Rafferty urges viewers to aim straight for the advertised price comparison website. A final, brief burst of Link Wray's 'Rumble' reinforces the brand's unlikely sense of, dare we say, cool.

UK

Insurance