"Christmas is This Very Moment"

4 November 2020

90s

Christmas your way.

While picture-perfect Christmases are certainly a thing of the past in 2020, this charming ad for Very contests that the best parts of the festive season have never been the prettiest anyway. Director Gary Freedman helms the relatable film, which celebrates the homemade decorations, blown light fuses, and 'surprise' presents which make the holidays really great.

The online retailer are in a better position than many this winter, and work hard to emphasise their utility here as others scramble to move Christmas shopping to the web. Last-minute gifts in the brand's immediately-recognisable pink box are purchased with ease - for neighbours, local binmen, and all.

Hoping for school plays may be a stretch as another lockdown begins, but there's a reassuring sense of normality in the film's down-to-earth humour. Though Christmas will look different this year, treating your nearest and dearest can still spread some of the joy we've been hoping for... even if they can't resist spoiling their surprises before the big day.

UK

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