"Snake"

19 August 2020

60s

Digital Attention Deficit

Distraction may feel like a fact of modern life - particularly as what's going on digitally is far more diverting than the dull reality of social distancing - but software outfit Setapp claim they have the power to keep users focused. Their latest campaign illustrates this in amusing fashion, as people whose attention wanders at the wrong moment face wacky consequences.

This Jeff Low-directed spot focuses on hypnosis, as a bloke about to be cured of his snake phobia is stuck slithering through life as - you guessed it - a legless reptile.

The deadpan central performance and nonplussed reactions from those around him are sure to inspire a laugh, as are the myriad unusual situations he crawls through. A convenient, hiss-able game show answer is a particularly nice touch.

UK

App Based Services