"Zigurine"

21 January 2020

47s

Playtime is Over

UFC welterweight fighter Conor McGregor may be a confirmed arsehole, but this playfully animated commercial for Reebok offers him an opportunity to rehabilitate his image. The film sees the fighter shrunk down to action figure size, taking on various toy-based threats with his usual zeal.

It's a stylish piece of work, as directors The Sacred Egg have McGregor taking on fearsome plasticine monsters, sink-dwelling killer clowns, and murderous robotic rabbits a-plenty. Add to that a beat-driven soundtrack and McGregor's trademark swagger, and this is an attention-grabbing outing sure to draw the eye of sneaker enthusiasts and MMA fans alike.

UK

Sportswear