"Burgers"

11 February 2020

30s

Burger me!

There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service. (And, thanks to the proliferation of vegan options, there should be no exceptions to this!)

After picturing one gravity-defying burger moving in his direction, the protagonist is lost in his fantasy. Suddenly he is faced by a plethora of burgers swimming through the air, each heightening his appetite to a new peak. When burgers collide, they softly squash each other in a fashion which is comical without undermining our desire to eat them, making this a perfect illustration of the enduring effectiveness of the 30" TV commercial.

USA

Food Delivery