"Then, Now, Always"

13 November 2020

2 mins

Frontline reinforcements.

MullenLowe’s latest NHS recruitment film arrives as a potential vaccine offers hope to millions of viewers. The only way to ensure it reaches people’s veins is strong staff levels, and this two-minute effort powerfully demonstrates what strength in numbers can achieve.

This is in large part down to Lovisa Silburn and Nick Bell’s great script - with Ed Morris's empathetic voice making a clear contribution as well - which incorporates roles like podiatrist, oncologist, and psychologist into one assured rallying cry.

Such a decisive tone is welcome after a year of mixed messages and eyebrow-raising government slogans. Coupled with Morris's and DP Jim Joliffe's 'boots on the ground' visuals, it’s another worthy tribute to our heroic yet pointedly vulnerable health service.

UK

Health Services