"Idiots Are Amazing"

11 March 2020

90s

Stupidity Shines

Since we're living in an unprecedented age of idiots, it seems only right that Fanta pay such everyday daredevils the proper respect. A little stupidity can go a long way, say the brand, as we see a trio of entrepreneurial eejits preparing to risk life and limb for the sake of a laugh.

Director Jeff Low mixes parody with observational humour here, as a guy in a giraffe suit psychs himself up, a waterless diver practices her form, and a wheelbarrow-wielding stunt rider gets ready for his big moment. The visuals offer an affectionate take on deadly serious sports ads, as each player embraces their inner idiot.

Drawing inspiration from viral videos found on YouTube, TikTok, Vine et al, while also adding a layer of gloss to sundry homemade stunts, this is a lovely, tongue-in-cheek ode to the human drive to do very stupid things for fun. Or perhaps a posthumous Darwin Award.

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