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Andrew MacGregor
EE

"NHS Workers"

13 April 2020

30s


Thanks for saving our Bacon.

We like to think that EE's long-serving spokesman, Kevin Bacon, would cover every square inch of the United Kingdom if the price was right. Like much of the global population, however, Covid-19 has stopped Bacon in his tracks. Frustrating times for a bloke who once led a fifteen-thousand-strong conga line.

There are no dance moves or food puns in this 30” commercial, as Bacon sits in front of a brick wall and addresses the camera. He’s particularly interested in NHS workers, who can use their email address to receive unlimited mobile data until October. It may not be personal protective equipment (PPE), but it’s a commendable gesture.

UK

Mobile Phone Networks


CREDITS
Creative Agency: -1 Saatchi & Saatchi
ECD: -1 Dan Treichel
CD: -1 Francesco Grandi
Creative: -1 Rodrigo Castellari
-1 Gary Arnold
-1 Neil Ritchie
Managing Partner: 0 Humphrey Taylor
Acc Dir: 0 Vitallia Floria
Acc Man: 0 Adam Smith
Business: 0 Charlotte Elwig
Agency EP: 0 Richard Firminger
Production Co: -1 Prodigious
Saatchi & Saatchi
Prodigious
Review posted: 14 April 2020 - 16:30
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